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Objective
Easebuzz operates in a highly competitive market and their primary aim was to increase awareness and drive more organic
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Approach
To improve user experience and boost visibility for the Easebuzz website, our team at Merkle Sokrati curated a 3 phased SEO strategy, with Technical, On-Page and Off-page SEO to get the
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Industry:
Fintech

Services:
Search Engine Optimization
phase 1
Technical SEO
1. As the Easebuzz website was ranking for e-commerce store pages and keywords, we deployed robot txt. to de-index irrelevant pages and refine SERP rankings.
2. We Rectified meta tag errors and eliminated duplicate content, to scale traffic for website and blog
phase 2
Technical SEO
1. As the Easebuzz website was ranking for e-commerce store pages and keywords, we deployed robot txt. to de-index irrelevant pages and refine SERP rankings.
2. We Rectified meta tag errors and eliminated duplicate content, to scale traffic for website and blog
phase 3
Technical SEO
1. As the Easebuzz website was ranking for e-commerce store pages and keywords, we deployed robot txt. to de-index irrelevant pages and refine SERP rankings.
2. We Rectified meta tag errors and eliminated duplicate content, to scale traffic for website and blog
Testimonial
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I“Merkle Sokrati’s expertise has helped Easebuzz to successfully drive Organic Metrics and SEO of our Website and has improved Keyword Ranking, Organic Clicks and Traffic. Intent based and long tail keyword strategy has helped to attract quality traffic and leads that resulted in better conversions. Sokrati team is highly dr iven and is always available for any discussions and technical support. I truly appreciate their professionalism”
Bharath Katta
VP & Head - Marketing & Public Relations, Easebuzz
Results
Time Period: 1 Year
Pre SEO - jan'2022 VS Post SEO - Dec'2022
Improvement in Organic Clicks (Non-Brandetd)
329%
Improvement in Organic Impressions (Non-Branded)
11X
Discover how we did it. Contact us today
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