Semantic HTML, also known as semantic markup, refers to the use of HTML tags that convey the semantics/meaning of the content contained within them. Semantic HTML provides more information that helps to convey the roles and importance of different parts of the web page. It makes the HTML more comprehensible by defining webpages’ different sections and layouts. 

A marketing funnel is a process that moves customers from awareness through conversion to delight. It's how you reach your audience and get them to buy your product. The marketing funnel is a model that describes the steps that your customers take when they first hear about your product, evaluate its benefits, and finally make a purchase.

As we move towards a cookie-less world, first-party data becomes an absolute necessity to capture user behavior.